Advertising Ethics



·         Ethical Challenges in Advertising

·         Advertising controversial products and services

·         Misleading Customers

·         Shock Advertising

·         Ethical Advertising


Suggested Readings:


Hackley, C. E. (2005). Advertising and ethics Advertising and promotion communicating brands (pp. 182-208). London; Thousand Oaks, Calif.: SAGE Publications.

Additional Readings:


Arrington, R. (1982). Advertising and behavior control. Journal of Business Ethics, 1(1), 3-12.


Levitt, T. (1970). The morality (?) of advertising. Harvard Business Review, 48(4), 84-92.


Waide, J. (1987). The making of self and world in advertising. Journal of Business Ethics, 6(2), 73-79.