Marketing Ethics

 

Sub-Topics

·         Ethical Challenges in Marketing

·         Marketing Mix and Ethical Issues

·         Marketing across Cultural Boundaries

·         Marketing Products to Vulnerable Customers

·         Ethics in Marketing Research

 

Suggested Readings:

 

Kline, J. M. (2005). Marketing motives and methods Ethics for international business : decision making in a global political economy (pp. 141-169). London; New York, N.Y.: Routledge. 

Additional Readings:

 

Baker, M. (2009). Marketing responsibly : addressing the ethical challenges. London: Institute of Business Ethics.

 

Brenkert, G. G. (1999). Marketing ethics. In R. Frederick (Ed.), A companion to business ethics (pp. 178-193). Malden, Mass.: Blackwell Publishers.