· Ethical Challenges in Marketing
· Marketing Mix and Ethical Issues
· Marketing across Cultural Boundaries
· Marketing Products to Vulnerable Customers
· Ethics in Marketing Research
Kline, J. M. (2005). Marketing motives and methods Ethics for international business : decision making in a global political economy (pp. 141-169). London; New York, N.Y.: Routledge.
Baker, M. (2009). Marketing responsibly : addressing the ethical challenges. London: Institute of Business Ethics.
Brenkert, G. G. (1999). Marketing ethics. In R. Frederick (Ed.), A companion to business ethics (pp. 178-193). Malden, Mass.: Blackwell Publishers.